Talkify / Missed Call Calculator
Free tool · No sign-up · 30 seconds

What is voicemail costing you?

85% of callers who hit voicemail never ring back. They ring the next business on Google. Slide the numbers to match your week and see what that quietly adds up to.

Missed calls per week 10 calls

Count after-hours rings, mid-job rings and the lunchtime rush. NZ trades typically miss 25–40% of all calls.

Average job or sale value $450

A lawn round is small, a reno enquiry isn't. Use your honest average across a month.

Of answered enquiries, you win 40%

Most trades convert 30–60% of the enquiries they actually answer.

Enquiries lost to voicemail / month 37 85% of missed callers never ring back
Revenue walking to competitors / month $6,630 $79,560 a year
Talkify answers every one of them for $129/mo That's 112× return on the subscription
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Where the numbers come from.

The assumptions are conservative, and you can read the full industry-by-industry breakdown in our journal.

85% never ring back.

Across service industries, callers who reach voicemail overwhelmingly hang up and dial the next result on Google. The job goes to whoever answers.

25–40% of calls missed.

Sole traders and small crews miss a quarter to nearly half their inbound calls: mid-job, on the mower, under a car, after 5pm.

Read the full breakdown.

Industry-by-industry numbers for NZ trades, salons and professional services in our missed-calls report.

Frequently asked.

Nine of the questions we hear most. If yours isn't here, ring our live demo agent on 03 242 1183 — it'll either answer or queue a callback from a human.

How does the calculator work out my lost revenue?
Missed calls per week, multiplied by the share of callers who never try again after hitting voicemail (industry research puts it around 85%), multiplied by your average job or sale value, multiplied by your win rate on answered enquiries. It's an estimate, but for most NZ trades it's a conservative one because it ignores the lifetime value of repeat customers.
How many calls does a typical NZ tradie actually miss?
More than most expect. Industry studies consistently land between 25% and 40% of inbound calls missed for sole traders and small crews, with the worst windows being mid-job hours, lunchtime and anything after 5pm. A tradesman taking 30 calls a week at a 35% miss rate is losing about 10 enquiries every week.
Why don't callers just leave a voicemail?
Some do. Most don't: research across service industries shows roughly 80 to 85% of callers who reach voicemail hang up and ring the next business on Google instead. The job usually goes to whoever answers first, not whoever is best.
What can I actually do about it?
Three options: hire a receptionist (around $50,000 a year), use a human answering service (typically $99 to $500 a month in NZ with per-call caps), or run an AI phone agent like Talkify from $129 a month that answers every call simultaneously, 24/7, books jobs into your calendar and texts you the urgent ones.
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